GoPro has become a household name, but most people are not familiar with Gopro’s cousin Contour. Contour has been releasing action-sports-lipstick-cameras as long as Gopro has. When Gopro first released its Hero 1 i believed contour has a better product. Contour has been competing with Gopro for the action-sports-lipstick-camera-spotlight. Finally Contour has accepted a defeat by closing their doors at their headquarters in Seattle.
Last Friday the doors to the Contour offices were locked. One of the co founders of Contour who was working in product development and engineering, believed “the decision was financially responsible and prudent.” He also said this about what they were working on:
“The things we had lined up for (2013 and 2014) were the best things we had ever done, by a pretty long shot,” said Green via phone this afternoon. “We weren’t done showing the world what we could do.”
He said he didn’t want to provide a sense of false hope, but added, “There’s a part of me that looks at what we’ve got and has some resolve. I don’t know what the future holds, but I don’t see it being void of everything we’ve done or all the people who’ve done it. There’s just too much potential there.”
It’s not clear where the company will go from here. While the closure may or may not be totally related to the dominance of GoPro, and the help of their advertising Team. The other co-founder, Marc Barros, stepped down earlier in the year, and mentioned the competition with their Bay Area rival in a blog post:
At Contour we were winning. But most of the time it felt like we were losing. Despite making what many thought was the best product on the market, the gap between us and GoPro wasn’t shrinking, it was increasing. With each incremental dollar in revenue they gained, the gap widened as they plowed that money back into marketing, forever separating the recognition in consumers’ minds.
This is shocking news and i am disappointed. Competition encourages growth, and it us the consumers who win when companies compete. Now that GoPro’s main competition has been eliminated, i hope they continue to grow and keep their prices as low as they have been.